KerfordFX

Kerford Investments provides direct access to the international financial market, while offering specialized trading and execution services in Foreign Exchange, Metals and Over-the-Counter markets. Its marketing efforts seem to be directed at small- to mid-sized traders. Nothing more regarding Kerford Investments’ history or the regulatory environment in which they operate can be found at its web site.

Since we write in English, we expect to communicate with an investment company that speaks our language with a reasonable degree of proficiency. We found a few too many lapses in the presentation of the Kerford Investment story at www.kerfordfx.com. A sentence such as “Kerford with its ability to care group of clients and its global reach strengthen the relationship in trading,” is not a confidence builder.

In its “About Us” section Kerford Investments puts forth the claim that “with our proprietary software, you can now have the benefit of real-time and reliable information, 24/7, from around the world…” We understand proprietary to mean that a company owns something like software. It usually indicates at least a somewhat exclusive use of software. Making the widely available platform such as MetaTrader 4 available to one’s clients doesn’t qualify as “proprietary” in our opinion. That is all that Kerford appears to do.

In the Trading Platform section of Kerford Investments web site we are informed that “Kerford Investments achieved a number of recognitions as one of the best multi-product trading platforms available.” A promised Walkthrough of the trading platform is “Under Development ”.

Kerford Investments appears to want to establish a worldwide trading presence. However links to sites in the Americas, Lebanon, South Africa and a host of other locales are either labeled as Under Development or ask the web visitor to “Check back soon”.

A live chat option appears to be functional, but Kerford appears right now to be more talk than substance.